DOES YOUR BRAND HAVE A PERSONALITY?
Have you heard of emotional marketing? This is what makes our audiences associate with what we do, it's what makes them like our posts, share our content and ultimately buy into what we're all about.
I believe everything should be linked from your logo to your mission, your ethos and your branding. That means consistency in message, fonts, colours, text and so on to ensure you can be recognised by your followers, if nothing else, through consistency of brand.
Building brands are fun, maintaining and establishing them takes a lifetime.